A Conference About Innovation in Business

Innovation is the key to business success. Profit x Design is bringing together the best business minds, designers and investment gurus in the country, to give you the tools, skills and strategies you need to drive a more innovative and lucrative enterprise.

Profit x Design will send you back to your business, knowing:

  • - How top companies drive product innovation
    - The best practices in developing an integrated product/service system
    - How to build an effective product or service innovation team
    - How to apply design thinking to business and strategy challenges
    - Leadership methods that catalyze creative thinking
    - Case studies of successful product and service innovation

This event is a unique opportunity for business leaders to engage with top designers, market leading companies, and investors who know how to profit by design. Creative Led Innovation is now a key driver for business success: by convening design and business leaders in a series of interactive workshops and stimulating presentations, Profit by Design will help you connect with the business models, thinking and leaders that will drive innovation in your company. Join us for two exciting days and discover how you can Profit by Design.

Speaker Announcement – W.Brett

For the past three years, Brett has been a popular panelist on the reality show Dragons’ Den – one of Canada’s most watched television programs. He has used this platform to promote entrepreneurship and innovation to audiences throughout Canada. He is also host of Risky Business TV, which profiles unique opportunities for investment and entrepreneurship. He has founded the W. Brett Wilson Centre for Entrepreneurial Excellence at the University of Saskatchewan, promoting entrepreneurship among all disciplines, with a vision for becoming one of Canada’s pre-eminent centres for entrepreneurship.

Speaker Announcement – Research In Motion

Profit By Design is pleased to announce Todd and Brian both of Research In Motion as speakers at the Profit By Design Conference.

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day.

Todd , Senior Vice President of Design will share his thoughts on how RIM has leveraged innovation from the boardroom to the factory floor to create and maintain the BlackBerry® brand

Brian , Senior Industrial Designer will lead one of our Advanced Innovation Workshops to be held on Saturday February 25th.


01 Dec 2011

Speaker Announcement – Bombardier Recreational Products

Profit By Design is pleased to announce our first presenting organization, Bombardier Recreational Products (BRP). BRP is a world leader in the design, manufacturing, distribution, and marketing of motorized recreational vehicles and powersports engines.
Built on a 70-year tradition of excellence and headquartered in the Canadian town of Valcourt, Québec, BRP owns manufacturing facilities in Canada, the United States, Mexico, Finland, and Austria, and has a total workforce of more than 6,000 people.

Ettiene , Director of Design & Innovation and Christopher , Senior Designer will present how BRP sees design and innovation as a key contributor to the continued growth and success of the company. Highlights will include anecdotes on the development of the CAN AM Spyder Roadster – Winner of a 2011 Catalyst Design Case Study from the Industrial Designers of America (ISDA) .

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