Friday February 24th

7:30 am to 8:30am                Registration
8:30 am to 9:00 am               Welcome Addresses, Introductions, Kickoff

9:00 am to 9:40 am

How to Build a Design Powerhouse

Director: Design and Innovation
Bombardier Recreational Products

It takes commitment to Design & Innovation to continuously come up with revolutionary ideas, change the playing field forever and stay on top. Learn how design is integrated, structured and leveraged in the overall BRP business strategy.

9:40 am to 10:10 am

National Launch of Report:

Product Design, Research and Development: A Canadian Manufacturing Perspective

Directeur Général
Institut de Développement de Produits


Industry Canada

Industry Canada has partnered with Canadian Manufacturers and Exporters (CME), the Institute of Product Development (IPD), the Design Exchange (DX), the Association of Canadian Industrial Designers (ACID), and Montreal Living Lab to share strategic information on how Canadian manufacturers can leverage PDR&D to innovate and compete on a global stage. This working paper identifies best practices and trends, and provides insights into current and future industry needs.

10:10 am to 10:25am Coffee Break

10:25 am to 11:05am

Panel Discussion

The State of Canadian Innovation; a Regional Western Perspective

Panel Chair: Mike
Director: Simon Fraser University Innovation Office

Partner, Venture Capital, BDC

President, BCTIA

COO, Co-Founder Energy Aware Technologies Inc.

A panel discussion of the relevant topics affecting innovation sectors and companies today; how design can impact competitiveness, jobs, trade and exports and improve US Trade and Investment

11:05 am to 11:45 am

Design Loves Technology

Senior Vice President of Design
Research In Motion

Todd Wood shares his insights on how RIM has leveraged innovation from the boardroom to the factory floor to create and maintain the BlackBerry® brand

11:45 am to 12:25 am

Commercializing Innovation

Wireless Accelerator Architect

Learn how Wavefront develops programs and methodologies to assist wireless start-ups in the acceleration and commercialization of research and innovation.

12:25pm am to 1:05pm Lunch!

1:05 pm to 1:45 pm

It’s in the Connection

Director Of Design
Lululemon Athletica

1:45 pm to 2:25 pm

Panel Discussion

Innovation to Change the World

Innovation to Change the World
Étienne Bombardier Recreational Products
Todd Research In Motion
Jill Lululemon Athletica

2:25 pm to 3:05 pm

Researching Design & Designing Research

CEO, Social Signal
Director: Social and Interactive Media Centre
Emily Carr University of Art and Design

Examining Industry-Acedemia Collaborations: NSERC and NRC-IRAP funded corporate collaborations for design led research: Mustang Survival, Powertech Labs.

3:05 pm to 3:20pm Break

3:20 pm to 4:10 pm

Panel Discussion

Blazing Game Changers

Panel Chair : Mike Volker
Rapid-fire panel featuring some the Hottest Start-ups in Vancouver Today – The most incendiary innovators in the market today tell ya how they’re doin’ it.
4:10 pm to 4:15pm Break

4:15 pm to 4:55 pm

The Strategic Power of Design

Senior Director of Corporate Design

A U.S. Design First perspective; ‘Creative Led Innovation’ in practice: The Power of Design in Business